Bakery owners thank local support

Higher prices in transportation and freight brought about by rising fuel prices and an increase in the cost of flour in early 2022 due to bad weather, were among reasons the Bordertown Bakery and Morning Loaf Bakery have had to increase their prices.

Virginia Davis, owner of Morning Loaf Bakery said she wanted customers to know that price increases were reactionary to rises in the market.

"It has always been that way ... at the moment, everything is rising at the same time," she said.

Ms Davis is also the owner of the gift shop attached to the bakery and said she was seeing a similar rise in costs for that business as well.

"Nearly every company we deal with in the bakery and gift shop, whether it is buying plastic bags or coffee cups, prices are going up," Ms Davis said.

"I think everyone understands; groceries are more expensive, freight is more expensive, and it is something consumers know and are aware of."

Mathew Mitchell, owner of the Bordertown Bakery said that if his business was not adjusting, it would be moving backwards.

"We were normally doing a price increase every three years as everything goes up, that way we would do one larger jump than a few smaller jumps in price every year," Mr Mitchell said.

"I think we had a price rise last year and another this year, some products have had to double in price, because of the cost of fuel to deliver it, wages in the bakery and cost of super (superannuation).

"We are finding that customers are very understanding with price increases, there isn't much in a person's life that hasn't gotten more expensive.

"This year, with certain products, because of COVID and what's happening with Russia and Ukraine and the weather, everything hasn't fluctuated as normal, but people know, and we thank them."

Both business owners said customers were more understanding than previously.

"We have a really good local following here, and without it we would be struggling, it is always appreciated and we try to do everything we can," Mr Mitchell said

"I would just like to thank them, the customers, for coming into the shop every day and supporting us," Ms Davis said.

"We lost a lot of cross-border customers during COVID but for locals to keep supporting us, we have to thank them."

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