$220,000 SA Wine Industry Development Scheme responds to market disruptions

EXPERIENCE SA: A new state-led grant initiative responds to impacts of COVID-19 which focuses on attracting more tourists to cellar doors. Photo: Shutterstock
EXPERIENCE SA: A new state-led grant initiative responds to impacts of COVID-19 which focuses on attracting more tourists to cellar doors. Photo: Shutterstock

The cork has been popped on a $220,000 grant scheme designed to help pull South Australia's $2 billion annually generated wine industry through the mud.

The latest state government investment announced yesterday responds to the sector also impacted by COVID-19.

Currently, South Australia is home to 18 wine regions dotted across the landscape and involving a network of 200-plus wineries/cellar doors.

According to the state government, the SA Wine Industry Development Scheme is among a raft of grant measures on offer or in the pipeline to assist the industry which also deals with impacts of recent bushfires and the drought.

Chiefly, the new initiative seeks to attract more visitors to experience the state's wine regions, while strengthening the capabilities of the wineries to offer diverse experiences.

At the top of SA government's five bullet-point list is a $100,000 grant focused on creating unique wine experiences to lure tourists to cellar doors.

In response, Primary Industries and Regional Development David Basham touted the sector as "a key economic driver for South Australia generating more than $2 billion in revenue per year".

"With 50 per cent of all of Australia's bottled wine and almost 80 per cent of Australia's premium wine produced here, there is no doubt South Australia is the wine state," the Minister said.

With 50 per cent of all of Australia's bottled wine and almost 80 per cent of Australia's premium wine produced here, there is no doubt South Australia is the wine state.

Primary Industries and Regional Development David Basham

Importantly, he says, there are multiple grants programs available to wine businesses impacted by market disruptions.

Furthermore, he assured that his department continues to work closely with the industry and federal government to work through issues and provide support where needed.

"The state government has waived fees to regional wine bodies as well as launching a new campaign - '2021 Year of South Australian Wine' - which aims to drive sales and increase visitor numbers..."

"For now I encourage all South Australians to get behind our producers and ensure they buy local," the Minister added.

During his visit to the Barossa on Tuesday the Minister did acknowledge that the state's wine industry has shown great resilience against drought, bushfire, COVID-19 and international market implications.

He was joined by both Schubert MP Stephan Knoll and Liberal Schubert candidate for Schubert Ashton Hurn.

Ms Hurn, who acknowledged the unprecedented year, said the "funding will go some way in helping them to recover and adapt."

The $220,000 funding contribution from SA Wine Industry Development Scheme includes:

  • $100,000 grant program focused on new unique wine experiences
  • $50,000 to develop a South Australian wine trail app and statewide website to trade directly with consumers
  • $25,000 to host a weekend of wine in Adelaide
  • $25,000 to undertake digital literacy and cellar door experience workshops
  • $20,000 towards the 'Healthy Minds, Healthy Vines' project.

The latest scheme will complement grant programs that have been available to businesses:

  • The Global Expansion Program, up to $50,000
  • The Export Accelerator program, up to $30,000
  • The eCommerce Accelerator Program, up to $10,000
  • COVID-19 Small Business Grants up to $10,000,
  • Regional Growth Fund, up to $2 million,
  • Tourism Industry Development Fund, up to $500,000
This story New wine plan lures tourists first appeared on Naracoorte Herald.