Records tumbled again at the huge Naracoorte first cross ewe sale on Thursday.
Despite overcast weather, a big crowd turned out and the prices were hot from the start, breaching the $400/head mark for the first time ever, creating what's believed to be a new national record.
The James family's Coolawang stud led the way early, taking the ribbon for best presented pen, and then soon breaking the previous record price with $398 a head, sold through Elders.
However the magical $400 mark was then reached, twice, through pens sold through PPH&S.
That price was reached for ewes penned by Peter Ireland (Deepwater Trust), and Scullion Farming.
However, even that mark was surpassed, with a pen from Lockhaven Pty Ltd later selling through SA Livestock for a record $402.
A total of 50,000 sheep will be sold across the two days of the sale on consecutive Thursdays. The 1.5-year-old Border Leicester/Merino ewes were offered Thursday, and ewe lambs will follow next week.