Moorundie Poll Merino Stud has continued its success at the Hamilton Sheepvention, topping this year's sale again.
The stud also set a new record for the sale with one of its rams selling for $35,000.
The Keith-based stud is operated by Geoff and Bernadette Davidson. This was the fourth year the stud has been involved at Hamilton Sheepvention, topping the sale each time they've attended.
Buyer of this year's top priced ram was Jesse and Kirk Hull, Minta stud from Mount Cooper on the Eyre Peninsula in SA.
Elder stud stock auctioneer Ross Milne said the record ram easily beat the previous record of $31,000.
He said the Moorundie stud had "a bit of a run on" and were obviously bringing the right sheep to the sale.
Mr Davidson said the top price ram was by Moorundie 3 AA that they sold in 2017.
"We always keep semen from the top rams we sell and 3 AA had bred very well at our place," Mr Davidson said.
He said the ram had been on display at the Sheep and Wool Show in Bendigo and had drawn a good amount of attention.
The ram was lot 161 and measured 20.3 micron at 16 months, with a stndard deviation of 3.7, co-efficient of variation of 18.2 and comfort factor of 99.1 per cent.
Mr Hull said when they saw the ram in Bendigo it was "a standout for what we were looking for", adding they had purchased a semen share of the ram's father previously that had bred exceptionally well.
Moorundie shared the second top price of $16,000 with the Pendarra stud of Kelvin and Jackie Pendergast, Benambra.
Mr Milne said the clearance rate of 82 per cent, or 255 from 310 rams, was up to expectations.
Although there were a number of areas outside the local area that were suffering from dry conditions, Mr Milne said: "It's a good start to the ram selling season."
The 89 horned Merino rams averaged $3575 while 156 Poll Merinos averaged $3666.
There were also 10 Corriedale rams offered account Peter Blackwood, Blackwood Corriedales, Evandale, Tasmania, with nine selling to a top of $3250 and averaged $2375.